starting a catering business


What Exactly Do You Get?

You get a whole package we call the Catering Success Kit, and it includes a ton of stuff...

  • Catering Business Plan creation tool
  • catering Business Financials creation software
  • Complete E-book and User's Manual to help answer all your questions and create your plan and financials
  • Our complete Restaurant Success Kit CD!
    Restaurant Success Kit CDROM

Restaurant Kit Included with Catering Kit Order!

But, those are just the main ingredients. The offer also includes many more important materials to help you successfully fund and launch your catering business:

  • Start up Cost Calculator spreadsheet
  • Funding Calculator spreadsheet
  • Extensive Idea-to-Launch Checklist of things to do
  • Complete Resources Guide- including how to get tons of free industry information
  • SBA forms and Application Guidelines- Integrated with the Financials you create!
  • List of SBA Lenders and business friendly banks
  • Details on how to put together the most favorable deal
  • Information on Buying vs. Starting from Scratch
  • Breakeven Analysis Spreadsheet Application
  • Deal Structure Maximization Calculator spreadsheet
  • Industry Ratio Performance Analysis Comparisons
  • Equipment List w/ Expense and Leasing Option Calculator
  • Menu Price and Cost Calculator Application
  • And more!

We believe this is the most complete, most powerful, most easy to use and best value catering business start up kit available anywhere.

But of course, we know you have choices, and we are willing to go head to head with any of them...




Smart Shoppers Always Compare...

You know there's always more than one way to do anything.

We don't claim to have the only way of launching your catering business or the only software for creating a business plan and financials- but we think that we are offering by far the Best Value.

For example, you can do all this planning yourself- which might seem to be free of cost- but the average time it takes most people to complete a business plan at 10 hours per week is 3.5 months!

Even if you only value your time at $10 an hour (and most of us go considerably higher), that's over $1400 of effort!

And not everyone is good at writing, or doing balance sheets and income statements. Not to mention figuring out all the details that those things require, or knowing exactly what the money sources are going to be looking for.

But we do know all those things, and that's what we are offering you- our expertise, all in one complete, easy to use package!

But for the sake of comparison, here are some of the most popular alternatives you may have seen to what we offer:

PaloAlto Business Plan Pro + Entrepreneur Magazine Startup Manual

  • Best selling bplan software, but not restaurant specific
  • 60 day money-back guarantee
  • Costs $195

Quick Plan

  • Restaurant focused business plan
  • Costs $195
  • Money back guarantee- but only if you don't open the software!

Hiring a Consultant

  • Can be excellent if you find a good one knowledgeable in foodservice operations/financials
  • Costs $3000 and up!

OK- Finally, here's one just for catering:

Start Catering E-Book

  • No Business Plan guide- just a template
  • No Financials projection tool
  • No Funding information
  • Basically, just a PDF book
  • Costs $30

Actually, if you search on the Internet for "starting a catering business", it looks like there are a ton of links- but then you notice- a lot of them are broken, and the most of the rest lead back to this same book (see it here), except they are on different websites!

What's going on here? Well, this $30 book is being sold by a lot of different people who get half the price if they sell one. Do they necessarily know anything about catering? No. Have they even read the book they are selling? Probably not!

You would be better off going to the library and getting one of their catering books or even a couple of them, and saving yourself the trouble and $30.

But then, why buy our kit when we just said go to the library? Well...



What You Get From Us that No One Else Has-

While the information in their book is OK, you are missing out on a lot of things if you get it:

  • A business plan template and guide

  • Information on how to research and beat your competition

  • An automated way to project your sales, expenses and profits and create a complete set of financial statements- without knowing any accounting

  • A way to raise government money

  • The ability to cross over into a restaurant operation if you want

  • The bonus marketing articles

  • A one year 100% guarantee

None of these are things you will get from the above book or any book you find in the library, but they are key to your success in your new catering business.

So how do you actually benefit from using our kit...



How You Get More From Our Plan

First, the plan you will write is only 12-15 pages on average. Why? That's all you need to write!

Most other software is aimed at 25, 30 and even 50 page plans- but you don't need that. No one is going to read it, and certainly there is no requirement that says a plan must be long if it is to get the money.

What really matters is content, and using our plan you will only put in exactly what you need and nothing more. We know what the banks and investors want to see, and we know what goes into a successful plan- and you will, too. In fact, some of it is even already written for you!

Second, you will be told exactly where to find everything you need to put in the plan. There is no guess work, and no mystery about where to find the info you need. You just don't get this kind of help from any of the other sources out there.

And the financials...



How You Get More From Our Financials

You will be amazed at how easy they are to complete, and how fast the process goes. The real benefit to you, however, is that they will help you raise the money.

How can we be so sure? We've raised millions of dollars for our clients over the years using the same spreadhseets you are getting.

Our financials are designed to produce the most conservative estimates of any program. And to a bank, conservative means realistic, and a realistic borrower is one they believe will be able to repay the loan.

In plain language, this means you will get the loan because you will seem less risky to a bank than someone who comes in with financials created elsewhere. The financials you create will be based on proven knowledge of the industry, and proven experience in raising money.

The value of the rest of the kit is in the inside secrets you'll learn...



What You Get From the Kit

You will learn more from the E-Book than 6 months in the business will teach you! It alone is worth the cost of the kit as you will learn how to attract customers, how to hire the best workers, how to manage your manager, how to prevent employee theft, how to plan your menu and a ton of other critical lessons in running a profitable, successful operation.

You will likewise learn more about getting a loan from our loan info section than from making 10 trips to ten banks. You will learn the inside info on how to make the most of your loan package, and how to get to "yes" with the least amount of effort.

Opening a catering business is a whole process, with many different tasks you must complete- you are really learning a whole new business from inside out and in a short amount of time. The best way to do this is to absorb the knowledge of the people who have already been there and learned the hard way- no need to reinvent the wheel!

By ordering this package you will be very well prepared on all the different challenges you will face- writing a plan, creting the financials, and learning everything you need to know about running your new business. You won't find this complete set of knowledge and tools anywhere else.

What if You Aren't Raising Money?

Suppose you already have the money to open your own catering business, or you are thinking about adding catering to your current restaurant- why would you want this kit?

Well, lots of reasons! How about these:

  • Find out how much you can make

  • Figure out exactly how much it will cost you to start

  • Learn about marketing

  • Learn about menu planning

  • Determine your cost of food, labor, rent and more

  • Learn how to identify, understand and beat your competition

  • Get permit help and information on business forms, taxes, insurance and all those other business "details"

And, just because you aren't raising money doesn't mean writing a business plan is a bad idea.

Government small business studies have shown that businesses with a written business plan failed less that 1/3 as often as those with no plan.

Not a bad way to greatly increase your chances of success- and for very little extra cost.

OK- so now where do we fit in on price you wonder...





And This is Going to Cost What?

Well, it's really got two prices.

Currently, the price for the entire contents listed above is just $89.95. Shipping in the US and Canada is Free.

But, if you buy our kit, and you use it, and you don't raise any money, the whole thing is FREE. Or, if you are just using it as a planning tool, and for whatever reason it doesn't meet your expectations, you can return it. You see, either way, if this kit doesn't solve your problems, then we didn't do our jobs, and we encourage you to return it to us and get your money back.

And how long is that promise good for you ask...




Our Guarantee to You

If you buy our kit, and put together a plan, and you can't, for whatever reason, raise any money with it, then send it to us, and we'll give you a full refund- no hassles, no problem.

Try it for a week. Try it for a month.

Try it for up to one full YEAR!

Now, why would you need it for a year if it only takes 10 hours to use? Well, maybe it takes awhile to close the deal. Maybe the right time hasn't quite come yet. Maybe you're still just evaluating the idea of opening your own business.

Sometimes these things just take time. That's why we give you a whole year. Just in case you need it.

But now you might be wondering...





Who Are We Anyway?

Glad you asked. The reason we can put together a program like this is because we've been there- for a long time! Our combined experience includes over 30 years in the foodservice indusrty, and over 10 years consulting to startups and helping companies raise money.

Throw in some technical experience and software design ability, and you have the perfect combination of skills to develop the ultimate package for launching new catering business owners to success.

That is a long time- and a lot of reputation to stand on- which is why we won't put out anything less than a great product- and we don't want your money if you're not satisfied.

Want some more details of just what we are all about? Here is the full scoop on us...

Click Here to Learn More About Our Company ->



Can This Really Work for Me?

Well, our kits have certainly worked for others! Here is what Mark Divine, one of the founders of Coronado Brewing Company, had to say:

"I had a lot of work to do to get my business launched, including raising money from the SBA and several investors. Writing the business plan and creating solid financials were a huge part of that effort, and it certainly wasn't something I wanted to do all on my own. Thanks!"

Mark's business- a dream come true!













What is the surprising thing about the Success Kit? Here is what Mario Barraza, proud owner of the new Don Mario's Mexican Restaurant (which does catering!), said:

"I thought writing a plan would be simple- just sit down and write what you want to do. But it is really difficult, and there is so much to think about. The surprising thing about your kit is that it was so straight forward- do this, write that, put in these numbers, and bang- I was done. And now I have my restaurant!"

(Click here to see it!)





What Else Have Your Customers Been Saying?

We've been hearing good things! Like John Gitre, from Santa Monica, CA, who told us:

"This program is great! The software is very easy to use, and everything truly is step-by-step. I spent over 2 months on my own working on a plan, and got no where.

With your Kit, I finished in two days! Now I am talking to lenders, and they seem to be liking what I have to show them. Thanks a million!"

And there are lots more like that. Take a look:

Customer Feedback About Our Products ->





Still Have Some Questions?

Lots of people do, and we try to answer every one. Start in the FAQs, and get some additional insight into what we're all about.

Answers to Our Most Frequently Asked Questions ->

Still want to know something? Send us an email and we will respond personally as quick as possible.

info@StartCatering.com




The Best Way to Decide is By Doing It!

Since there is no risk in ordering our kit- we encourage you to go ahead and see what happens once you get it. You will either raise the money you need and be busy running your new business, or if, for some reason, it doesn't work out for you- you can return it, and you've lost absolutely nothing.

So Order Now & Be in Your Catering Business in No Time!



And If  You Order Now...

We will also include 6 Free Articles to help you successfully promote your new operation, including:

  • How to Write a Press Release
  • Secrets of Low Cost Promotion
  • How to Generate Buzz

So don't delay, order your Risk Free Catering Success Kit today, and be on your way to opening the catering business of your dreams tomorrow!




Still Thinking? Read Our Free Report
      While You Decide

If you still aren't sure- take a second to read our free report- The Top 5 Reasons Why Foodservice Businesses Fail.

Whether you order our Kit or not, if you are serious about opening a catering business or any food related business, this information is priceless in helping you avoid the mistakes that cause so many not to make it.

Click Here to Read the Free Report ->





Questions? Click here for answers to Frequently Asked Questions.

More questions? Email us at info@StartCatering.com and expect a personal answer in no time at all!



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